Ever wonder why you're more successful at your day job than at growing your brand? The simple answer is time.
It is mathematically proven that you will excel in what you put the majority of your time into. This holds true because when you dedicate your time to a project you're bringing your wisdom, logic, talents, and passion as well. If you combine that with the love you have for your craft then you have a successful recipe!
Have you ever got up early or worked late for your employer? Have you ever went into work sick to save your vacation days for later? Have you ever had to deal with attitudes from people you don't necessarily care for to get the job done for your employer?
Now, ask yourself why aren't you doing that for your brand.
Happy MLK Day,
The sweat equity you put into your brand before your official launch date may determine how quick you reach your initial goals.
How well do you know your craft? How much research have you done? Where does your target audience gather? What is the most cost efficient way to gain access to their network?
You will delegate your funds more wisely when you do your critical thinking before you start spending.